First Light
Swimwear, Beachwear & Resort
Led the design for the First Light collection of resort, swimwear and beachwear. Including Cup sized swimwear and introduced more colour into the brand. I assisted the garment techs for the cup sized styles (32B-42DD) in this collection due to my previous experience. This collection included the 'Shadow Dance' Dress which became a top 10 best seller and was released in future collections in new colours and fabrics.
Dead Romantic
Best selling mainline apparel
Dead Romantic, inspired by best selling collaboration Twin Temple. Taking an iconic print and manipulating it into a two tone burn out. Using this inspiration and best selling shapes we created detailed CADs and design sheets. This collection was one of the best selling collections of 2025 and the 'Pandora's Rose' Top designed by me was in the top 10 best sellers of the year.
Lingerie
Cup-sized, Mainline & License
Led the design for all lingerie and nightwear collections. Designed and developed the first cup sized lingerie collection from 32B-42DD. Taking previous best selling styles and adapting these to cup sized along with developing a new style. Assisted with fitting on these due to my previous experience along with helping on cross sizes and the size chart.
License
Collections and collaborations
Collaborations and licence, worked with Universal, Warner Bros, MGM, Tim Burton, Mattel and more. Ensuring all designs align and are approved by the licence team. Also working with musicians and influencers.
Print work
Print Development, worked with factories to develop many different techniques including two tone velvet burn outs, embroidery, digital prints, glow in the dark, puff, flocking, plastisol and many more techniques tested. This was seen across all styles including menswear.
